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rough country
Founded in 1982, Rough Guides Ltd is a British publisher of print and digital guide book, phrasebooks and inspirational travel reference books, and a provider of personalised trips. Since November 2017, Rough Guides has been owned by APA Publications UK Ltd, the parent company of Insight Guides.
With the company's personalised trip service encompassing over eighty destinations, and 200 guidebooks covering 180 destinations, Rough Guides is a multi-faceted travel platform, with global sales of 100 million guidebooks since their inception.