Cappa's Jeep Factory
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Cappa's Jeep Factory
If I Ran JeepYou might think that you'd at least have to be an automotive enthusiast to work at an automobile manufacturer. Unfortunately, the automobile manufacturing business is no different than many other businesses in America. People who need jobs eventually find them and quite often they have no real deep-down love for what they do. At the end of the day, it's just a paycheck from a somewhat stable company that's close to what they call home. The truth is that many Jeep employees don't go off-road and don't even care that much about automobiles. And to me, that's a sad fact for a company that was built on utilitarian capability and post-war enthusiasm for the brand. Jeep is in the business of keeping its innovative ideas a secret, building the vehicles based on those ideas, and then hoping they can sell them. And for this reason I think that every employee under the Jeep logo should have a clear vision of where the company has been, what it's known for, and what its customers have come to expect. And if your vision produced nothing more than a car with a Jeep logo, like the Compass for example, you'd get transferred to the Chrysler division.
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If I Ran JeepYou might think that you'd at least have to be an automotive enthusiast to work at an automobile manufacturer. Unfortunately, the automobile manufacturing business is no different than many other businesses in America. People who need jobs eventually find them and quite often they have no real deep-down love for what they do. At the end of the day, it's just a paycheck from a somewhat stable company that's close to what they call home. The truth is that many Jeep employees don't go off-road and don't even care that much about automobiles. And to me, that's a sad fact for a company that was built on utilitarian capability and post-war enthusiasm for the brand. Jeep is in the business of keeping its innovative ideas a secret, building the vehicles based on those ideas, and then hoping they can sell them. And for this reason I think that every employee under the Jeep logo should have a clear vision of where the company has been, what it's known for, and what its customers have come to expect. And if your vision produced nothing more than a car with a Jeep logo, like the Compass for example, you'd get transferred to the Chrysler division.
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