Chrysler Ditching HEMI? Not So Fast...
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As Chrysler's new Italian ownership gets to grips with brand identities and marketing strategies, we can expect a few things to change. But dropping the HEMI, even if only in name? That seems a tough pill to swallow, and much ado is being made over the thought due to a report out today. In reality, however, the HEMI brand will only be...More...