Dodge Nitro and Jeep Liberty to merge into one vehicle
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Filed under: SUVs, Dodge, Jeep
News out of Toledo is that Chrysler plans to drop either the Jeep Liberty or the Dodge Nitro within four years and merge the two vehicles into one. These two 'utes are built on the same exact platform, use basically the same engines and are built in the same Toledo plant. There is no good reason for both of them to exist, which makes us wonder why they ever did in the first place and why it will take three years to correct. Regardless, considering that Jeep will always be the off-road brand, it would make most sense to keep the Liberty name going. Losing the Nitro, meanwhile, might actually help Dodge improve its image as a volume performance brand.
This convergence of duplicate vehicles is part of Chrysler's Project Genesis plan. Under the plan, dealers will begin to offer Chrysler, Jeep and Dodge vehicles under the same roof. Other nameplates that are or should be converged include the Jeep Compass/Jeep Patriot and Dodge Durango/Chrysler Aspen, the latter of which could see themselves replaced by a new model with Jeep underpinnings.
[Source: The Toledo Blade]Dodge Nitro and Jeep Liberty to merge into one vehicle originally appeared on Autoblog on Fri, 05 Sep 2008 13:29:00 EST. Please see our terms for use of feeds.
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News out of Toledo is that Chrysler plans to drop either the Jeep Liberty or the Dodge Nitro within four years and merge the two vehicles into one. These two 'utes are built on the same exact platform, use basically the same engines and are built in the same Toledo plant. There is no good reason for both of them to exist, which makes us wonder why they ever did in the first place and why it will take three years to correct. Regardless, considering that Jeep will always be the off-road brand, it would make most sense to keep the Liberty name going. Losing the Nitro, meanwhile, might actually help Dodge improve its image as a volume performance brand.
This convergence of duplicate vehicles is part of Chrysler's Project Genesis plan. Under the plan, dealers will begin to offer Chrysler, Jeep and Dodge vehicles under the same roof. Other nameplates that are or should be converged include the Jeep Compass/Jeep Patriot and Dodge Durango/Chrysler Aspen, the latter of which could see themselves replaced by a new model with Jeep underpinnings.
[Source: The Toledo Blade]Dodge Nitro and Jeep Liberty to merge into one vehicle originally appeared on Autoblog on Fri, 05 Sep 2008 13:29:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
More...
