Ford takes top honors in Polk Automotive Loyalty Awards
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Polk has handed out its annual Automotive Loyalty Award for 2011, and Ford walked away with a total of six honors, including two of the highest. The Dearborn-based automaker took home the top nod in both the Overall Loyalty to Manufacturer award as well as the Overall Loyalty to Make award categories. The manufacturer received both awards in 2010 as well. Ford also received the African American Market Loyalty to Make, and the Ford F-Series and Ford Escape brought down wins in the Mid/Full-Size Pickup and Compact SUV categories, respectively. Additionally, the Lincoln MKZ drove away with the Luxury Car category.
Polk prides itself on organizing and distributing the industry's only fact-based owner loyalty award, and the organization analyzes over 4.5 million household records and consumer transactions each year to determine the winners. Polk also examines state registration and lease information.
Ford wasn't the only automaker to receive a node from the Polk Automotive Loyalty Awards. Chrysler took home its fair share of hardware. Polk awarded Jeep its Most Improved Loyalty to Make award, and the Dodge Challenger and Chrysler Town and Country took home trophies in the Sports Car and Minivan segments. Hit the jump for the full press release.Continue reading Ford takes top honors in Polk Automotive Loyalty Awards
Ford takes top honors in Polk Automotive Loyalty Awards originally appeared on Autoblog on Fri, 13 Jan 2012 13:31:00 EST. Please see our terms for use of feeds.
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Polk has handed out its annual Automotive Loyalty Award for 2011, and Ford walked away with a total of six honors, including two of the highest. The Dearborn-based automaker took home the top nod in both the Overall Loyalty to Manufacturer award as well as the Overall Loyalty to Make award categories. The manufacturer received both awards in 2010 as well. Ford also received the African American Market Loyalty to Make, and the Ford F-Series and Ford Escape brought down wins in the Mid/Full-Size Pickup and Compact SUV categories, respectively. Additionally, the Lincoln MKZ drove away with the Luxury Car category.
Polk prides itself on organizing and distributing the industry's only fact-based owner loyalty award, and the organization analyzes over 4.5 million household records and consumer transactions each year to determine the winners. Polk also examines state registration and lease information.
Ford wasn't the only automaker to receive a node from the Polk Automotive Loyalty Awards. Chrysler took home its fair share of hardware. Polk awarded Jeep its Most Improved Loyalty to Make award, and the Dodge Challenger and Chrysler Town and Country took home trophies in the Sports Car and Minivan segments. Hit the jump for the full press release.Continue reading Ford takes top honors in Polk Automotive Loyalty Awards
Ford takes top honors in Polk Automotive Loyalty Awards originally appeared on Autoblog on Fri, 13 Jan 2012 13:31:00 EST. Please see our terms for use of feeds.
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