LaSorda says Chrysler won't sell individual brands like Jeep

[CJ]

Filed under: Government/Legal, Plants/Manufacturing, Chrysler, LLC., Jeep, Rumormill

Responding to word that Chrysler may begin selling off assets and brands soon, Chrysler Vice Chairman and President Tom LaSorda admitted that while the automaker is keen to consider parting with "non-earning assets" or assets that "may be coming due,'" Chrysler "...will not separate the brands from the company." That means that among other things, the struggling automaker may sell tooling for previous-generation vehicles or those on the way out, but it will not part with plants or nameplates.

In a post on Chrysler's Firehouse media blog, LaSorda is quoted as saying "What was reported that we're in discussions to sell the Jeep brand is absolutely false... we will not separate the brands from the company." In particular, Jeep has been the subject of sale rumors as of late, as most analysts figure it is the company's most valuable nameplate. According to LaSorda, the federal aid package that Chrysler recently signed on for means that no assets can be sold without the approval of the 'car czar" anyway. Click through to the jump to read Chrysler's full blog statement.

[Source: Chrysler]Continue reading LaSorda says Chrysler won't sell individual brands like Jeep

LaSorda says Chrysler won't sell individual brands like Jeep originally appeared on Autoblog on Wed, 14 Jan 2009 12:29:00 EST. Please see our terms for use of feeds.



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[coldwater]

T-H-A-N-K G-O-D.........
Even the thought of JEEP being in the hands of a foreign holder makes a little piece of me die.

 

[CJ]

Kinda like Budweiser and InBev... Hard to swallow!

 

[sjbrand99]

Surely there would be a buyer anyway, that is to say if such a crazy event took place, a drastic measure as a result of the current economic downturn.

Jeep has a worldwide reputation, and has shown that over decades it still contends for the top spot of 4x4 king.

Histoy and american heritage alone could perhaps persuade the Government to help out such a well established brand.

I can't see the name Jeep fading in my lifetime... and theres many years there (touch wood!).