Mopar gets into the vehicle tracking / parental tattletale business

Mopar gets into the vehicle tracking / parental tattletale business

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Mopar, the motor parts division of Chrysler, has enjoyed a nice long run providing parts and accessories for the entire Pentastar family. Whether you own a muscle car or a muscular off-roader, the Mopar catalog has you covered. Now it's venturing into a new arena with the launch of the Mopar Electronic Vehicle Tracking System, or EVTS.

A vehicle is not an inexpensive asset and it's smart to want to protect it. The EVTS allows you to do just that. There are three plans available - Base, Silver and Gold. Each offers an increasing level of protection and service. The Base plan features a GPS vehicle locator, real-time tracking if your vehicle is stolen and a $1,000 theft-protection warranty. Silver ups the ante by including text-based alerts for parents. If a set speed limit or distance cap is exceeded, the owner gets a text message ("OMG, Billy juz hit 107 mph! Hez gonna get spanked, LOL!!!"). In addition to the warning alerts, the Silver plan provides arrival and departure notices, a map of locations visited, an available 24/7 emergency service contact, automatic theft notification and an on-board panic button. The top-tier Gold plan has all of those features but adds unlimited online tracking and a concierge service. The concierge allows the owner to call for directions, make reservations and assistance for other personal queries.

The Mopar Electronic Vehicle Tracking System starts at $495, not including installation. The Silver and Gold plans require an additional yearly subscription priced at $149 and $249, respectively. Quite wisely, Mopar built the system to be transferable and upgradeable. Check out the press release after the jump for more details.

[Source: Chrysler]Continue reading Mopar gets into the vehicle tracking / parental tattletale business

Mopar gets into the vehicle tracking / parental tattletale business originally appeared on Autoblog on Tue, 28 Sep 2010 18:00:00 EST. Please see our terms for use of feeds.



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