Nearly Cancelled
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Nearly Cancelled
A huge sticking point in the program was that marketing estimated they could sell 2,500 units each year while the engineers behind the program thought 10,000 was more realistic. Nearly everything that made up the Rubicon package except the tires and decal would be hidden, so marketing had a very hard time believing that more people would pony up the roughly $6,000 that the package would cost. The initial tooling was set up to build between 4,000 and 5,000 vehicles the first year. The company ended up taking orders for that many before the fist one went down the assembly line, which sent the team scrambling to increase the supply of transfer cases, axles and tires.
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A huge sticking point in the program was that marketing estimated they could sell 2,500 units each year while the engineers behind the program thought 10,000 was more realistic. Nearly everything that made up the Rubicon package except the tires and decal would be hidden, so marketing had a very hard time believing that more people would pony up the roughly $6,000 that the package would cost. The initial tooling was set up to build between 4,000 and 5,000 vehicles the first year. The company ended up taking orders for that many before the fist one went down the assembly line, which sent the team scrambling to increase the supply of transfer cases, axles and tires.
Read More | Digg It | Add to del.icio.us
More...