New York: 2011 Jeep Grand Cherokee must serve two masters
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Filed under: New York Auto Show, SUVs, Chrysler, LLC., Jeep
Like many other body-on-frame SUVs, the Jeep Grand Cherokee has been largely shown the door by a raft of new crossovers that have played to consumers looking for improved on-road performance. Oh, back when the current WK model was new for 2005, then-DaimlerChrysler made a splash with a new double-wishbone suspension that was better able to soak up tarmac imperfections, but some hardcore brand loyalists felt betrayed because the improved ride came at the expense of axle articulation. Not wanting to risk offending brand acolytes with their new 2011 model, Jeep faced a pair of seemingly divergent goals: Improve off-road ability while making the vehicle more attractive to a wider, street-oriented mainstream audience. In other words, as Chrysler's vice-president of design Ralph Gilles put it to us, Jeep's mission was to "put the 'Grand' back in Grand Cherokee."
Let's get this out of the way right now: Both domestic and global auto markets have evolved greatly from the late-Nineties salad days when Jeep once managed to shift 300,000 Grand Cherokees. And while last year the GC sold under a third of that total, it remains a linchpin in the company's operation, particularly as the larger three-row Commander model is not scheduled to receive a replacement. The company's fortunes are incredibly shaky right now, but if it is to survive in any form, products like the GC will still need to be able to shoulder a heavy burden. Does the GC have the muscles for the job? Follow the jump to find out.
Gallery: 2011 Jeep Grand Cherokee
Continue reading New York: 2011 Jeep Grand Cherokee must serve two masters
New York: 2011 Jeep Grand Cherokee must serve two masters originally appeared on Autoblog on Wed, 08 Apr 2009 00:01:00 EST. Please see our terms for use of feeds.
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2011 Jeep Grand Cherokee - Click above for high-res image gallery
Like many other body-on-frame SUVs, the Jeep Grand Cherokee has been largely shown the door by a raft of new crossovers that have played to consumers looking for improved on-road performance. Oh, back when the current WK model was new for 2005, then-DaimlerChrysler made a splash with a new double-wishbone suspension that was better able to soak up tarmac imperfections, but some hardcore brand loyalists felt betrayed because the improved ride came at the expense of axle articulation. Not wanting to risk offending brand acolytes with their new 2011 model, Jeep faced a pair of seemingly divergent goals: Improve off-road ability while making the vehicle more attractive to a wider, street-oriented mainstream audience. In other words, as Chrysler's vice-president of design Ralph Gilles put it to us, Jeep's mission was to "put the 'Grand' back in Grand Cherokee."
Let's get this out of the way right now: Both domestic and global auto markets have evolved greatly from the late-Nineties salad days when Jeep once managed to shift 300,000 Grand Cherokees. And while last year the GC sold under a third of that total, it remains a linchpin in the company's operation, particularly as the larger three-row Commander model is not scheduled to receive a replacement. The company's fortunes are incredibly shaky right now, but if it is to survive in any form, products like the GC will still need to be able to shoulder a heavy burden. Does the GC have the muscles for the job? Follow the jump to find out.
Gallery: 2011 Jeep Grand Cherokee
Continue reading New York: 2011 Jeep Grand Cherokee must serve two masters
New York: 2011 Jeep Grand Cherokee must serve two masters originally appeared on Autoblog on Wed, 08 Apr 2009 00:01:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
More...