REPORT: Chrysler piles on even more incentives ahead of the holidays
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Filed under: Car Buying, Marketing/Advertising, Chrysler, Dodge, Jeep
In an effort to spur lagging sales, Chrysler has reportedly cranked up incentive spending on nearly all of its models by $1,000 to $1,500 while also offering 0% financing on many of its models. Chrysler is also said to be offering lease incentives of $500 to $1,000 on minivan leases and financing deals on leftover 2008 and 2009 Dodge Vipers.
The move towards additional rebates comes as incentive spending has been down for crosstown rivals General Motors and Ford. And Chrysler was already spending more on incentives than the industry at large - Edmunds says the typical Chrysler, Dodge or Jeep sold had $3,219 on the hood versus an industry average of $2,486. Chrysler is in a tougher position than its Detroit contemporaries, because the Auburn Hills, MI-based automaker has seen its sales slide by 39% on the year - more than any other major player in the U.S. market. One thing Chrysler does have going for it is that dealer inventory is largely in check and Automotive News is reporting that 88% of its vehicles are 2010 models.
Chrysler's latest round of incentives is good now through January 4, 2010.
[Source: Automotive News - subs req'd | Image: Mark Ralston/AFP/Getty]REPORT: Chrysler piles on even more incentives ahead of the holidays originally appeared on Autoblog on Mon, 23 Nov 2009 17:59:00 EST. Please see our terms for use of feeds.
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In an effort to spur lagging sales, Chrysler has reportedly cranked up incentive spending on nearly all of its models by $1,000 to $1,500 while also offering 0% financing on many of its models. Chrysler is also said to be offering lease incentives of $500 to $1,000 on minivan leases and financing deals on leftover 2008 and 2009 Dodge Vipers.
The move towards additional rebates comes as incentive spending has been down for crosstown rivals General Motors and Ford. And Chrysler was already spending more on incentives than the industry at large - Edmunds says the typical Chrysler, Dodge or Jeep sold had $3,219 on the hood versus an industry average of $2,486. Chrysler is in a tougher position than its Detroit contemporaries, because the Auburn Hills, MI-based automaker has seen its sales slide by 39% on the year - more than any other major player in the U.S. market. One thing Chrysler does have going for it is that dealer inventory is largely in check and Automotive News is reporting that 88% of its vehicles are 2010 models.
Chrysler's latest round of incentives is good now through January 4, 2010.
[Source: Automotive News - subs req'd | Image: Mark Ralston/AFP/Getty]REPORT: Chrysler piles on even more incentives ahead of the holidays originally appeared on Autoblog on Mon, 23 Nov 2009 17:59:00 EST. Please see our terms for use of feeds.
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