Rumormill: Chrysler lineup to shrink by five
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Filed under: Chrysler, LLC., Dodge, Jeep, UAW/Unions
What was hinted at in February by then-CEO Tom Lasorda, then hinted at again in September by new CEO Bob Nardelli, is now simply waiting to happen: Chrysler LLC is going to reorganize its product line and probably start by axing around five models. No one will say exactly which models will return to dust, but it is suspected that the Chrysler Pacifica, Dodge Dakota, Jeep Commander and Compass could be headed to the guillotine, while the Chrysler Sebring and Dodge Durango wait on Death Row for their final appeals to be decided.
The reasoning, as laid out by President and Vice Chairman Jim Press, is that Chrysler has "models that overlap, where we have two or three vehicles that serve the same market segment and maybe the same customer and actually compete with each other to some extent. We also have markets where we have insufficient coverage, where we don't have enough product." According to Press, the branding makeover aims to see Chrysler doing upscale, Jeep handling rugged and off-road, and Dodge putting out high-volume cars and trucks.
[Source: Detroit Free Press]
Continue reading Rumormill: Chrysler lineup to shrink by five
Rumormill: Chrysler lineup to shrink by five originally appeared on Autoblog on Wed, 17 Oct 2007 15:31:00 EST. Please see our terms for use of feeds.
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What was hinted at in February by then-CEO Tom Lasorda, then hinted at again in September by new CEO Bob Nardelli, is now simply waiting to happen: Chrysler LLC is going to reorganize its product line and probably start by axing around five models. No one will say exactly which models will return to dust, but it is suspected that the Chrysler Pacifica, Dodge Dakota, Jeep Commander and Compass could be headed to the guillotine, while the Chrysler Sebring and Dodge Durango wait on Death Row for their final appeals to be decided.The reasoning, as laid out by President and Vice Chairman Jim Press, is that Chrysler has "models that overlap, where we have two or three vehicles that serve the same market segment and maybe the same customer and actually compete with each other to some extent. We also have markets where we have insufficient coverage, where we don't have enough product." According to Press, the branding makeover aims to see Chrysler doing upscale, Jeep handling rugged and off-road, and Dodge putting out high-volume cars and trucks.
[Source: Detroit Free Press]
Continue reading Rumormill: Chrysler lineup to shrink by five
Rumormill: Chrysler lineup to shrink by five originally appeared on Autoblog on Wed, 17 Oct 2007 15:31:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
More...