September 2012 4xForward Editorial
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September 2012 4xForward Editorial
Full Coverage All The TimeThe digital world is changing day by day at a record pace, infiltrating our lives in many ways. Some say Facebook was actually created by the government so we would willingly give all our information to them, rather than them having to spy and eavesdrop. Of course, some people think Mark Zuckerberg is an alien plant that wears his hoodie to cover the tentacles. But on our side of the coin we are more concerned with getting you the latest and greatest 4x4 information without any weird conspiracies or wearing tinfoil on our head. That means changing the way we conventionally cover stories in the magazine, as Petersen’s 4-Wheel & Off-Road is no longer just a magazine. It’s a brand. As editor-in-chief and, yes, a brand manager, it’s my job to push forward these other avenues of content distribution so you get the most bang for the buck, even when it’s free.
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Full Coverage All The TimeThe digital world is changing day by day at a record pace, infiltrating our lives in many ways. Some say Facebook was actually created by the government so we would willingly give all our information to them, rather than them having to spy and eavesdrop. Of course, some people think Mark Zuckerberg is an alien plant that wears his hoodie to cover the tentacles. But on our side of the coin we are more concerned with getting you the latest and greatest 4x4 information without any weird conspiracies or wearing tinfoil on our head. That means changing the way we conventionally cover stories in the magazine, as Petersen’s 4-Wheel & Off-Road is no longer just a magazine. It’s a brand. As editor-in-chief and, yes, a brand manager, it’s my job to push forward these other avenues of content distribution so you get the most bang for the buck, even when it’s free.
September 2012 4xForward Editorial | Digg It | Add to del.icio.us
More...