The Lower Forty
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The Lower Forty
Man, are we sick of concept cars. And we bet if you've got a pulse you are too. You see 'em at all the major auto shows with their overly Armor All'd tires and plastic seats that crack if you even look at them hard. Zero function, 100-percent fluff. Most are dreamed up by guys who wear suits to work every day and play polo on the weekends. Then public focus groups, dorky designers with pocket protectors, and Madison Avenue fashion-types shape these horror shows into something more likely found in an '80s Sylvester Stallone movie set in the year 2018 than in real life. The companies then orchestrate a gala unveil before a sea of pantywaist newspaper and men's journal photographers who slobber over them as if they held the cure to male pattern baldness. There's no heart in these window dressings. No soul. No thrill. But for the last several years Chrysler's Mopar Underground has been changing that.
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Man, are we sick of concept cars. And we bet if you've got a pulse you are too. You see 'em at all the major auto shows with their overly Armor All'd tires and plastic seats that crack if you even look at them hard. Zero function, 100-percent fluff. Most are dreamed up by guys who wear suits to work every day and play polo on the weekends. Then public focus groups, dorky designers with pocket protectors, and Madison Avenue fashion-types shape these horror shows into something more likely found in an '80s Sylvester Stallone movie set in the year 2018 than in real life. The companies then orchestrate a gala unveil before a sea of pantywaist newspaper and men's journal photographers who slobber over them as if they held the cure to male pattern baldness. There's no heart in these window dressings. No soul. No thrill. But for the last several years Chrysler's Mopar Underground has been changing that.
Read More | Digg It | Add to del.icio.us
More...