Chrysler uses Super Bowl spots to honor troops, farmers
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Filed under: Marketing/Advertising, Jeep, Ram
How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.
Do the ads work? Watercooler judges around America will answer that later today, but we think they're just the right sort of follow up to both of Chrysler's previous big ads. Check 'em out below for yourself.Continue reading Chrysler uses Super Bowl spots to honor troops, farmers
Chrysler uses Super Bowl spots to honor troops, farmers originally appeared on Autoblog on Sun, 03 Feb 2013 23:25:00 EST. Please see our terms for use of feeds.
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How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.
Do the ads work? Watercooler judges around America will answer that later today, but we think they're just the right sort of follow up to both of Chrysler's previous big ads. Check 'em out below for yourself.Continue reading Chrysler uses Super Bowl spots to honor troops, farmers
Chrysler uses Super Bowl spots to honor troops, farmers originally appeared on Autoblog on Sun, 03 Feb 2013 23:25:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
More...