Saw a Jeep addvertisement that really bugged me!

[dunebuggy18]

Wow... Where to begin! 1) Comparing the CJ moniker of "Civilian Jeep" to "Chrysler Jeep" is a travesty! It is marketing genius for those that have no understanding of history, but it is an offense to those that do!

As for the CJ vs. JK comparison (or any other model class) it is not an apples to orange comparison... The JK is comfortable, modern, reliable, reasonably armored underneath from the factory, and there many, many options to modify it - and more all the time - just bring money! I know, there are 3 JK's in the family (hence the Broke, Happy & Wheelin' tag - emphasis on the "Broke" part )

However, all of the those things listed above are NOT why we bought a CJ are they? Really, how many of you have a "stock" CJ??? We bought them because they are gnarly beasts that we can customize to make our own, while we cuss and fume (and drink beer with our friends) in the garage - lovin' every minute of it! They are an amazing part of history that was engineered to go places most vehicles won't, and it's our mission in life to take them there!

That my friends, is the real reason we own a CJ! :grinjeep:

 

[IOPort51]

We own CJs because we can. I do not believe you can buy a CJ, you have to build one. And the truth be told lots have tried to build a CJ and failed. One day, maybe, there will be the same Aura about Wranglers. But it is going to be a few years yet and by then the CJs will be just that much cooler. So if you are lucky enough to have one, take good care of it.

I have, a few times, talked to people who bragged about their CJ7 wrangler or their Wrangler CJ and have not thought it was worth the effort to correct them and/or sometimes suspected them to be full of BS.

the Civilian Jeep vs Chrysler Jeep thing sounds like an Italian marketing ploy to me.

 

[GatorBate]

No Hedgehog, I haven't heard anyone refer to CJ as "Chrysler Jeep" around here, YET. I must be a local thing. They seem to be doing a lot of recycling of the legionary names these days. Just trying to recapture the good old glory days. Look at the 2015 Renegade , an 8 inch curb would be an major obstacle for it to get over and touch screen display? Just wait till it gets some real dirt on it. lets see you take the garden hose to that interior and its a four door!!! Come on.
Then theirs my old car, the Charger, I wish they would have keep it a two door. I guess its easier to get a baby seat in a four door than a two door and that's what really counts today. However the new Camaro and Changer look great.