I'm in the oil business. The only thing that is important is the API starburst and making sure it has the latest rating, which is SM. All the different blends and concotions including synthetic are measured to this same standard. There isnt a different standard for high mileage, semi-syn, full syn etc. As for the name brand, if it makes you feel good because of their marketing, go ahead and buy it. Just realize that many name brands (Valvoline included) are nothing more than blender/packagers. They dont make the oil. They just mix the ad pac they buy with lube stock they buy, put it in a pretty bottle and advertise. The reality is that what goes bad in oil isnt the oi lmolecule (which never breakes down) it is the ad pac. So the more "extras" that are in it, the it will last. Dont mistake what I'm saying. All API certified oils will last for what the manufacture suggest for mileage intervals for any given gasoline vehicle. Also, todays oils are much higher quality than what was ever put in as factory fill.
My suggestion is to buy a conventional (no high mileage, old engine, semi or full syn)oil in the weight Jeep recomends for your year/engine, just make sure the product has the API starburst and carries the SM standard. You will know you are buying the latest quality product.